The playing field for radio, newspapers, and TV in the local marketplace has
been leveled. Most news media now have the capability of offering their
consumers high quality sights and sounds via the Internet.
Only recently did TV have the moving pictures; not anymore.
Only the newspaper could give you in-depth print coverage; not anymore.
And radio? We still have theater of the mind, very local personalities, quick, on-
the-scene news coverage plus we now have sights and sounds on the net.
The net that radio can promote repeatedly and effectively.
All of a sudden the traditional IMMEDIACY that was always radio's trademark
has become almost instant on the Web.
When news breaks today, your station can have the newscast on your site
within minutes and it can be played back NOW!
As news breaks: fire – flood – dangerous weather – school lock downs –
serious traffic problems – your listeners hear about it on the air. And they're
understandably concerned and stay with your station for more information that
could seriously impact their lives.
Here's the real beauty: your listeners want breaking news now and will go
to your Web site now. And hear the news they need now.
No longer do they have to wait for the next on-air newscast that could be a half-
hour, maybe an hour away.
If you use your iNSTANET news often and promote it on-air effectively, you will
build a trusting, loyal audience that depends on you first. And turns to you first
for important information.
You lead the way, your competition will follow.
With iNSTANET news you warp time to your advantage and get important
information to your listeners NOW! On the Web. And of course on the air.
Research indicates this is the most important use of your audio-video Web site.
Site traffic increases dramatically when important news is breaking.
It's the era of instant gratification and you have the power to offer it.
As you take calls from agitated listeners who want to know what's going on
just send them to your Web site for instant news.
We call it iNSTANET News. You'll call it the best thing that's happened to radio
since digital electronics, computers and automation and perhaps, sliced bread.
Check it out. SUPER SERVE with iNSTANET Radio News.
Page add on is easy; we'll get you up and running quicktime.
Promote your iNSTANET news and pass the concept on to your sales
department for a brand new source of NTR.
Please contact: Clark W. Michael for more information.
And we can help you with hard hitting, topical, great sounding News
and News Talk radio promos too!
Best regards,
Clark W. Michael
Clark W. Michael Productions
415.675.1744
cwmichael@voicework1.com
been leveled. Most news media now have the capability of offering their
consumers high quality sights and sounds via the Internet.
Only recently did TV have the moving pictures; not anymore.
Only the newspaper could give you in-depth print coverage; not anymore.
And radio? We still have theater of the mind, very local personalities, quick, on-
the-scene news coverage plus we now have sights and sounds on the net.
The net that radio can promote repeatedly and effectively.
All of a sudden the traditional IMMEDIACY that was always radio's trademark
has become almost instant on the Web.
When news breaks today, your station can have the newscast on your site
within minutes and it can be played back NOW!
As news breaks: fire – flood – dangerous weather – school lock downs –
serious traffic problems – your listeners hear about it on the air. And they're
understandably concerned and stay with your station for more information that
could seriously impact their lives.
Here's the real beauty: your listeners want breaking news now and will go
to your Web site now. And hear the news they need now.
No longer do they have to wait for the next on-air newscast that could be a half-
hour, maybe an hour away.
If you use your iNSTANET news often and promote it on-air effectively, you will
build a trusting, loyal audience that depends on you first. And turns to you first
for important information.
You lead the way, your competition will follow.
With iNSTANET news you warp time to your advantage and get important
information to your listeners NOW! On the Web. And of course on the air.
Research indicates this is the most important use of your audio-video Web site.
Site traffic increases dramatically when important news is breaking.
It's the era of instant gratification and you have the power to offer it.
As you take calls from agitated listeners who want to know what's going on
just send them to your Web site for instant news.
We call it iNSTANET News. You'll call it the best thing that's happened to radio
since digital electronics, computers and automation and perhaps, sliced bread.
Check it out. SUPER SERVE with iNSTANET Radio News.
Page add on is easy; we'll get you up and running quicktime.
Promote your iNSTANET news and pass the concept on to your sales
department for a brand new source of NTR.
Please contact: Clark W. Michael for more information.
And we can help you with hard hitting, topical, great sounding News
and News Talk radio promos too!
Best regards,
Clark W. Michael
Clark W. Michael Productions
415.675.1744
cwmichael@voicework1.com
12/18/07 Cell Phone News ...
WASHINGTON (AP) — With Americans cutting the cord to their land lines,
2007 is likely to be the first calendar year in which U.S. households spend more
on cell phone services, industry and government officials say.
The most recent government data show that households spent $524, on
average, on cell phone bills in 2006, compared with $542 for residential and
pay-phone services. By now, though, consumers almost certainly spend more
on their cell phone bills, several telecom industry analysts and
officials said.
"What we're finding is there's a huge move of people giving up their land line
service altogether and using cell phones exclusively," said Allyn Hall, consumer
research director for market research firm In-Stat.
As recently as 2001, U.S. households spent three times as much on residential
phone services as they did on cell phones. But the expansion of wireless
networks has made cell phones more convenient, and a wider menu of
services, including text messaging, video and music, has made it
easier for consumers to spend money via their cell phone.
"Frankly, I'd be shocked if (households) don't spend more on cell phones at this
point," said Andrew Arthur, vice president of market solutions at Mediamark
Research & Intelligence.
To be sure, when corporate cell-phone use is counted, overall U.S. spending
surpassed land line spending several years ago, analysts said.
While there are roughly 170 million land lines in use nationwide, industry
officials estimate there are close to 250 million cell phones.
(These figures include residential and corporate use.)
Eric Rabe, senior vice president for media relations at Verizon
Communications Inc., said the company's wireless revenue has grown between
15 percent and 20 percent annually for the last five years, whereas its
traditional land line business has been flat year to year, in large part because
more than 90 percent of U.S. households already have them.
While Rabe would not break out exactly how much Verizon's residential
customers spend on cell phones versus land lines, he said cell phone spending
is clearly rising along with the growing popularity of text
messaging and other services.
"As a company that once made the vast, vast majority of its revenue on phone
calls, for 10 years we've been moving away from that and trying to re-
establish ourselves in other businesses because we could see the traditional
telephone was a mature business, it was not going to grow and indeed might
even shrink," he said.
AT&T Inc. did not immediately return a call seeking comment about its residential
customers' spending breakdown.
Joe Farren, a spokesman for the wireless industry's main trade group, said
household cell-phone spending is not something his group has tracked, but he
added it doesn't surprise him if U.S. households now spend more on cell phone
bills than on their traditional phones.
The 2006 phone spending data, collected by the Labor Department as part of a
consumer expenditure survey of 7,500 households, asked respondents what
they paid on personal local and long distance services and cell phone plans,
including taxes.
Brett Creech, an economist with the Labor Department's Bureau of Labor
Statistics, said Internet-based phone service was counted among expenditures
for residential land line service. However, so-called Voice Over Internet Protocol
will be a separate line item in the 2007 survey.
Copyright © 2007 The Associated Press. All rights reserved.
12/18/07
More Cell Phones Than Land Lines
OK, so it may not go down in history like the pivotal years of 1968, 1914 and
1941. But it looks like 2007 will be a special year when it comes to technology,
at least in one respect.
Industry and government officials say it's looking like 2007 will go into the books
as the first calendar year in which U.S. households end up spending more on
cell phones than on land-line phones.
The most recent government data show households spent $524, on average,
on cell phone bills in 2006, compared with $542 for residential and pay-phone
services.
So, it stands to reason that by now, the scales have now tipped toward cell-
phones. In some cases, consumers are giving up their land lines altogether for
cell phones.
While there are roughly 170 million land lines in use nationwide, industry
officials estimate there are close to 250 million cell phones. And yes, those
figures do include cell phones in both residential and
corporate use.
WASHINGTON (AP) — With Americans cutting the cord to their land lines,
2007 is likely to be the first calendar year in which U.S. households spend more
on cell phone services, industry and government officials say.
The most recent government data show that households spent $524, on
average, on cell phone bills in 2006, compared with $542 for residential and
pay-phone services. By now, though, consumers almost certainly spend more
on their cell phone bills, several telecom industry analysts and
officials said.
"What we're finding is there's a huge move of people giving up their land line
service altogether and using cell phones exclusively," said Allyn Hall, consumer
research director for market research firm In-Stat.
As recently as 2001, U.S. households spent three times as much on residential
phone services as they did on cell phones. But the expansion of wireless
networks has made cell phones more convenient, and a wider menu of
services, including text messaging, video and music, has made it
easier for consumers to spend money via their cell phone.
"Frankly, I'd be shocked if (households) don't spend more on cell phones at this
point," said Andrew Arthur, vice president of market solutions at Mediamark
Research & Intelligence.
To be sure, when corporate cell-phone use is counted, overall U.S. spending
surpassed land line spending several years ago, analysts said.
While there are roughly 170 million land lines in use nationwide, industry
officials estimate there are close to 250 million cell phones.
(These figures include residential and corporate use.)
Eric Rabe, senior vice president for media relations at Verizon
Communications Inc., said the company's wireless revenue has grown between
15 percent and 20 percent annually for the last five years, whereas its
traditional land line business has been flat year to year, in large part because
more than 90 percent of U.S. households already have them.
While Rabe would not break out exactly how much Verizon's residential
customers spend on cell phones versus land lines, he said cell phone spending
is clearly rising along with the growing popularity of text
messaging and other services.
"As a company that once made the vast, vast majority of its revenue on phone
calls, for 10 years we've been moving away from that and trying to re-
establish ourselves in other businesses because we could see the traditional
telephone was a mature business, it was not going to grow and indeed might
even shrink," he said.
AT&T Inc. did not immediately return a call seeking comment about its residential
customers' spending breakdown.
Joe Farren, a spokesman for the wireless industry's main trade group, said
household cell-phone spending is not something his group has tracked, but he
added it doesn't surprise him if U.S. households now spend more on cell phone
bills than on their traditional phones.
The 2006 phone spending data, collected by the Labor Department as part of a
consumer expenditure survey of 7,500 households, asked respondents what
they paid on personal local and long distance services and cell phone plans,
including taxes.
Brett Creech, an economist with the Labor Department's Bureau of Labor
Statistics, said Internet-based phone service was counted among expenditures
for residential land line service. However, so-called Voice Over Internet Protocol
will be a separate line item in the 2007 survey.
Copyright © 2007 The Associated Press. All rights reserved.
12/18/07
More Cell Phones Than Land Lines
OK, so it may not go down in history like the pivotal years of 1968, 1914 and
1941. But it looks like 2007 will be a special year when it comes to technology,
at least in one respect.
Industry and government officials say it's looking like 2007 will go into the books
as the first calendar year in which U.S. households end up spending more on
cell phones than on land-line phones.
The most recent government data show households spent $524, on average,
on cell phone bills in 2006, compared with $542 for residential and pay-phone
services.
So, it stands to reason that by now, the scales have now tipped toward cell-
phones. In some cases, consumers are giving up their land lines altogether for
cell phones.
While there are roughly 170 million land lines in use nationwide, industry
officials estimate there are close to 250 million cell phones. And yes, those
figures do include cell phones in both residential and
corporate use.
415-675-1744